At a business dinner last night, several business owners were complaining about lack of web traffic on their sites. In our experience, there are three main reasons why web traffic is poor, or potential customers leave the web site quickly:
1. Your web site is too slow. If your home page takes more than a couple seconds to load, people will just click elsewhere, or go to your competitors’ web site. Slow loading pages is the top reason for lack of web traffic.
2. Your content is stale. Your competition is constantly improving, and so should you. Never rest on your laurels. Continuous business improvement should include constant refreshment and improvement to your web site that reflects your competitive advantage.
3. Your website is not SEO friendly. SEO stands for Search Engine Optimization, or in other words, the optimization of your web site to achieve higher rankings in search engines’ results. Integrating SEO optimizations into your website will increase your presence on search engines, and more specifically on Google SERPs (Search Engine Results Pages).
Contact us to help boost your Web Traffic and accelerate your sales today.