The other day I was about to order pizza for a bunch of primary school children. I normally don’t order pizza, but that was the demand of a bunch of kids, and I could not withstand the pressure. I searched the web for local pizzerias. There were two that were equally priced, and fairly highly rated by a significant number of customers. Which one was I to pick? Then I went on the two web sites, and the choice became very clear. One had professional pictures of beautiful pizzas, calzones and other Italian delicacies. The other had poor quality pictures […]